Tech

Thomson Reuter's Roadshow Brings Life to Taxes

Thomson Reuter's recently held the East coast portion of their cross-country software roadshow at HELEN MILLS. The event included a number of different activations in both the theater and event space and showcased their ONESOURCE tax software to key stakeholders.

The agenda featured talks from leaders in the organization as well as an indoor dome, stations for attendees to test out software, plenty of swag, and even a professional headshot photo station. The event was rounded out with cocktails and passed appetizers. 

The event provided an excellent example of how to create a unique, unexpected, and fresh experience while maintaining a strong focus on having attendees leave with key takeaways and new knowledge. Below are a few photos from the event. To learn more about ONESOURCE and the roadshow, see here.

Thomson Reuters ONESOURCE Roadshow at HELEN MILLS Event Space and Theater in New York City.

Above: The event featured an indoor dome which housed the terminals from which guests could preview the software and get one-on-one training from experts. The dome was an unexpected and dramatic element for one of the core educational activations.

Below: Additional views of the dome with user stations inside.

Thomson Reuters ONESOURCE Roadshow at HELEN MILLS Event Space and Theater in New York City.
Thomson Reuters ONESOURCE Roadshow at HELEN MILLS Event Space and Theater in New York City.
Guests speak to ONESOURCE coaches during the event. Photo credit: 3D Media Group

Guests speak to ONESOURCE coaches during the event. Photo credit: 3D Media Group

Below: The event featured a professional headshot studio, providing attendees with extra value and a memorable event takeaway.

Thomson Reuters ONESOURCE Roadshow at HELEN MILLS Event Space and Theater in New York City.

Below: As guests entered the space, they were greeted by by branding on the exterior of the space. Once inside, an LED check-in booth awaited. The space was lit with a wall wash in the Thomson Reuter's brand color.

Thomson Reuters ONESOURCE Roadshow at HELEN MILLS Event Space and Theater in New York City.
Thomson Reuters ONESOURCE Roadshow at HELEN MILLS Event Space and Theater in New York City.
Thomson Reuters ONESOURCE Roadshow at HELEN MILLS Event Space and Theater in New York City.
Guests enjoy cocktail hour and networking. Photo credit: 3D Media Group

Guests enjoy cocktail hour and networking. Photo credit: 3D Media Group

Planning an Event? Contact Us to learn more about events at HELEN MILLS or check out more recent events here and below.

Verizon / Motorola Moto Z & Moto Mods Launch

Yesterday's Moto Z / Moto Z Force / Moto Mods launch was filled with energy as tech press swooped in to get a first look. The event featured a number of different displays showcasing both the functionality and design of the new products. Press were encouraged to play with devices, take photos, and watch projections. The event featured an informational session with presentations by Jeff Miller, Corporate VP at Motorola Mobility, and Jeff Dietel, VP of Marketing at Verizon. 

Below are photos from the event. Take a look here for more details about the event from Mashable.

Media line up outside the venue before the launch. Photo by Dave Kotinsky/Getty Images for Motorola

Media line up outside the venue before the launch. Photo by Dave Kotinsky/Getty Images for Motorola

Guests were treated to mac & cheese. Photo by Dave Kotinsky/Getty Images for Motorola

Guests were treated to mac & cheese. Photo by Dave Kotinsky/Getty Images for Motorola

Moto mods featured on the walls. Photo by Dave Kotinsky/Getty Images for Motorola

Moto mods featured on the walls. Photo by Dave Kotinsky/Getty Images for Motorola

Kate Spade line of Moto Mods featured at the event. Photo by Dave Kotinsky/Getty Images for Motorola

Kate Spade line of Moto Mods featured at the event. Photo by Dave Kotinsky/Getty Images for Motorola

Press takes photos of the new phones. Photo by Dave Kotinsky/Getty Images for Motorola

Press takes photos of the new phones. Photo by Dave Kotinsky/Getty Images for Motorola

Jeff Miller and Jeff Dietel spoke to the crowd in the HELEN MILLS Theater. Photo by Dave Kotinsky/Getty Images for Motorola

Jeff Miller and Jeff Dietel spoke to the crowd in the HELEN MILLS Theater. Photo by Dave Kotinsky/Getty Images for Motorola

Photo by Dave Kotinsky/Getty Images for Motorola

Photo by Dave Kotinsky/Getty Images for Motorola

A display showcases the projection cabability of one of the phones. Photo by Dave Kotinsky/Getty Images for Motorola

A display showcases the projection cabability of one of the phones. Photo by Dave Kotinsky/Getty Images for Motorola

Data & Society: Practice and Challenge Event

This past Tuesday, HELEN MILLS was home to Data & Society's 'Practice & Challenge event which brought together the research institute's community to hear from journalists, activists, investors, and others about their most recent work. The event spanned both venues and featured examples of recent work as well as some wonderful branding and decor (photos below). Click here to learn more about the event and organization.

Data & Society Event at HELEN MILLS Event Space and Theater
Data & Society Event at HELEN MILLS Event Space and Theater

Above: The space was simply decorated to give the spotlight to the work being showcased. The columns were wrapped with LED string lights to accent the architectural features.

Samples of work were displayed in the event space serving both to educate guest and provide unique decor and accents to the space:

Data & Society Event at HELEN MILLS Event Space and Theater
Data & Society Event at HELEN MILLS Event Space and Theater
Data & Society Event at HELEN MILLS Event Space and Theater

The organization branded all parts of the space using, from the top: 1) signs for table centerpieces, 2) gobo projections, 3) posters hanging from the space's gallery molding, and 4/5) exterior signage in the venue's portholes as well as the sidewalk showcase.

Data & Society Event at HELEN MILLS Event Space and Theater
Data & Society Event at HELEN MILLS Event Space and Theater
Data & Society Event at HELEN MILLS Event Space and Theater
Data & Society Event at HELEN MILLS Event Space and Theater
Data & Society Event at HELEN MILLS Event Space and Theater

Planning an event? Contact us or check out more recent tech events below:

Live from the #DAMSummit

Canto's #DAMSummit at HELEN MILLS Event Space and Theater

For their NYC Data Asset Management (DAM) Summit in New York, Canto did a wonderful job mixing in what you expect at a conference: great speakers, content, and networking opportunities, with the unexpected: humor, moments of delight, and GIANT Connect Four & Jenga. The result - engaged attendees and a memorable day and night. Check out a few of the photos below for more details on what made the event so special.

Giant Connect Four with the brand's signature blue color was a big hit during the evening cocktail reception. Giant Jenga was also a hit at the reception and allowed for attendees to mingle over a little friendly competition.

Above: Giant Connect Four with the brand's signature blue color was a big hit during the evening cocktail reception. Giant Jenga was also a hit at the reception and allowed for attendees to mingle over a little friendly competition.

Canto's #DAMSummit at HELEN MILLS Event Space and Theater

Above: Canto's brand color served to accentuate the space without feeling overly branded. Details included the wall wash color, table linens, and of course signage placed throughout.

The event organizer's gave a nod to Mother's Day with some 'left-over' handmade artisan chocolates from the chocolatier Jaques Torres. They were a big hit among guests and an unexpected thank you for those who traveled on Mother's Day to attend the event.

Jacques Torres chocolates for Canto's #DAMSummit at HELEN MILLS Event Space and Theater

Below: The entrance to the event was decked out in Canto colors. The effect was an eye-catching and wonderful to photograph display of both Canto and it's sponsors branding. Many social media posts of the day featured the exterior branding.

Street-level signage for Canto's #DAMSummit at HELEN MILLS Event Space and Theater
Street-level signage for Canto's #DAMSummit at HELEN MILLS Event Space and Theater

Above: Taking a closer look, Canto mixed humor into their signage - a nice touch for a conference and a welcome change for attendees. Who knew a Data Asset Management conference could be so fun and filled with surprises.

Want to learn more about Canto? Check out the company's website with event speakers, topics, and other details.

Planning a Conference? Contact us or check out more recent meetings & conferences here and below.

BizBash's Live Gathering Tools Hosts Global Demo Week at The HELEN MILLS Theater

Bizbash CEO and Founder, David Adler (l), and Jeff Banish hosted all three days of the livestreamed first Global Demo Week.

Bizbash CEO and Founder, David Adler (l), and Jeff Banish hosted all three days of the livestreamed first Global Demo Week.

For three days this week, Live Gathering Tools, Bizbash's new website, hosted their first-ever Global Demo Week at the HELEN MILLS Theater. The event was livestreamed through the Live Gathering Tools platform, a virtual trade show environment complete with a lounge, demo halls, theater with live and on-demand presentations, and more (check it out here). Bizbash CEO and Founder, David Adler, and Jeff Banish hosted with contagious, joyful enthusiasm for events and event tech. 

Topics ranged from Event Management, Event Buzzwords, Budgeting, and Mobile Engagement. Each topic was accompanied by expert presentations (available through the Live Gathering Tools platform) led by industry leaders, including: AllSeated, #TWUBS, Bonfyre, Intros, and more.

Photos from the event below! For more information on the event and to see the presentations, sign up for the Live Gathering Tools platform or simply watch the video here.

A screenshot of Live Gathering Tools' on-demand content with video, presentations, and comments from attendees.

A screenshot of Live Gathering Tools' on-demand content with video, presentations, and comments from attendees.

The video mixer allowed for close-in and zoomed out shots of the hosts, creating an intimate environment for participants joining from all over the globe.

The video mixer allowed for close-in and zoomed out shots of the hosts, creating an intimate environment for participants joining from all over the globe.

Planning an event of your own? Contact us to learn more or check-out our theater and event space pages for more information.

Inside the Starry Product Launch!

While we don't profess to be tech experts, this morning was an exciting one for one of our clients! Former Aereo founder, Chet Kanojia, unveiled both his new company, Starry, and their line of products which use millimeter wave technology to deliver wireless internet access. If you're unclear on what this means, check out more coverage here or on your preferred tech news source!

In the meantime, below are a few photos of the products, signage, and displays that graced the event.

Starry Station Tech Product Launch
Starry Station Tech Product Launch

Planning a Tech Event or Product Launch? See here for more information or contact us to learn more.

Ooyala Forum Covers Top Video Trends

Ooyala, a leading innovator in premium video publishing, analytics and monetization, held two half-day forums, covering topics such as data and adtech trends, a customer spotlight with Business Insider, and product showcase and networking reception.

Ooyala's signage greeted visitors as they arrived for presentations in the HELEN MILLS Event Space.

Ooyala's signage greeted visitors as they arrived for presentations in the HELEN MILLS Event Space.

In a session called 'The OTT Playbook: Success Factors for Video Services' (pictured below), Jim O'Neill, pricincipal analyst of Videomind, Jonathan Wilner, VP of Products and Strateg, and Ooyala partner, Vindicia, discussed how to continue to drive momentum for your video business in a quickly changing landscape. 

Check out the following links for more details on the days agendas (morning and afternoon).

About Ooyala: Ooyala, a Telstra subsidiary, is focused on providing advanced solutions to help video publishers apply big data analytics to deliver better, more personalized viewing experiences across all screens; build bigger, more engaged audiences; and drive more revenue with IP-delivered video. More here.

Looking to host your own tech event? Contact Us or check-out our event galleries.

AICP Week's 2015 Base Camp Explores & Honors Creativity

AICP Week's 2015 Base Camp at HELEN MILLS Event Space and Theater

The Event

Last week, HELEN MILLS was home to the Association of Independent Commercial Producers's (AICP) Week 2015 Base Camp, complete with hands-on virtual reality demos, panels featuring industry-leaders and visionaries, and of course ample networking. Panelists included executives and directors from GE, BBDO, Johannes Leonardo, 72andSunny, Facebook, BBH and more. Topics ranged from content development, creative partnerships, consumer marketing and logistical considerations for production.

In the same week, AICP held their Next Awards and AICP Show in NYC, honoring industry leaders in categories ranging from Direction to Animation to Humor to Student Work. For more information and a full list of the winners, see here.

Presentation during AICP Week 2015 Base Camp in the HELEN MILLS Theater

Presentation during AICP Week 2015 Base Camp in the HELEN MILLS Theater

Virtual Reality Immersion

In addition to the impressive speakers as well as talent showcased, the event featured five companies on the vanguard of Virtual Reality (VR) production and technology. Guests were able to explore first-hand the work of industry leaders Framestore, M ss ng P eces, Mirada, Tool of North America, and VRSE.works.

Virtual Reality Showcase at AICP Week's 2015 Base Camp at HELEN MILLS Event Space and Theater

'Walking New York' by VRSE.Works

As part of the VR experience, Virtual reality production company VRSE.works showcased their recent collaboration with the New York Times, a film called 'Walking New York.' Guests were able experience intimate brainstorming sessions with the producers as well as stunning aerial views of the city from the edge of a helicopter seat. If you'd like to experience the project and film on your phone, check it out on Google Play or in iTunes App Store.

Virtual Reality Showcase at AICP Week's 2015 Base Camp at HELEN MILLS Event Space and Theater
Virtual Reality Showcase at AICP Week's 2015 Base Camp at HELEN MILLS Event Space and Theater

Learn More

For more photos of the week's event at HELEN MILLS, check out AICP's Flickr page and select the 'Base Camp' albums.

More about AICP: Founded in 1972, by a small group of television commercial production companies concerned with a single issue, today's AICP has grown to represent exclusively, the interests of companies that specialize in producing commercials on various media - film, video, digital - for advertisers and agencies. AICP members account for 85 percent of all domestic commercials aired nationally, whether produced for traditional broadcast channels or non-traditional use. See AICP's website for more information.

Having a Tech Event and Looking for the Right Space? Contact Us to learn more about HELEN MILLS Event Space and Theater or check out our Photo Galleries.