Establishing and maintaining lasting connections is one of our core values here at HELEN MILLS - continue reading to hear about our featured client, AICP, and how they continue to reinvent their event with us every year!
When the team at Regency Lighting brought their trade show to the HELEN MILLS Event Space, we knew they would put together a fun event focused around lighting. While the back of the space remained neutral to show off the vendors' different lighting equipment, the front of the space was awash with a warm amber and contrasting blue uplights.
The energy of both the Regency team and their exhibitors shone (pun intended) throughout the evening as they hosted a variety of guests.
Thomson Reuter's recently held the East coast portion of their cross-country software roadshow at HELEN MILLS. The event included a number of different activations in both the theater and event space and showcased their ONESOURCE tax software to key stakeholders.
The agenda featured talks from leaders in the organization as well as an indoor dome, stations for attendees to test out software, plenty of swag, and even a professional headshot photo station. The event was rounded out with cocktails and passed appetizers.
The event provided an excellent example of how to create a unique, unexpected, and fresh experience while maintaining a strong focus on having attendees leave with key takeaways and new knowledge. Below are a few photos from the event. To learn more about ONESOURCE and the roadshow, see here.
Above: The event featured an indoor dome which housed the terminals from which guests could preview the software and get one-on-one training from experts. The dome was an unexpected and dramatic element for one of the core educational activations.
Below: Additional views of the dome with user stations inside.
Below: The event featured a professional headshot studio, providing attendees with extra value and a memorable event takeaway.
Below: As guests entered the space, they were greeted by by branding on the exterior of the space. Once inside, an LED check-in booth awaited. The space was lit with a wall wash in the Thomson Reuter's brand color.
Boston University School of Theatre held their graduating student showcase, featuring a year's worth of work in costume design, set design and production. From corsets hanging from the venue's ceiling, to mini-set designs, to intricately designed costumes - are hats go off to the students. Congratulations to all!
Above: The event featured signage showcasing this year's performances as well as costumes hanging from the ceiling.
Below: A mini-set design as well as an intricate lion head.
Below: The showcase featured a wonderful collection of hats designed for the stage. Below are just a few of the impressive details.
This week, a number of innovative food brands gathered at HELEN MILLS for Food Fête, an exclusive, intimate event that introduces food PR and marketing professionals to a targeted group of top food writers. Exhibitors showcased their newest food, beverage and kitchenware products and in the process taught a few lessons in how best to present and serve food and engage their audience.
Below are four tips and photos from the event from the Yulu Asussie Style Yogurt (Tip #1), California Giant Berry Farms (#2), Sunset (#3), and Challenge Dairy (#4) booths. Take a look for inspiration for your next event!
Nearly twenty exhibitors, including NatureBox, DOVE Chocolate, Kohanna Coffee, ginnybakes, and Kohanna Coffee (full list and more info here), presented new culinary products and accessories during yesterday's Fall 2014 Food Fête PR and Marketing Event. Food Fête was founded in 2005 by Jeff Davis, and introduces a select group of food PR and marketing professionals to a targeted group of top food writers in an environment that fosters unique connections. Exhibitors showcased their newest food, beverages and kitchenware products - offering some great ideas for food presentation for the less culinary-inclined. Below are a few of the highlights both in food presentation and overall tradeshow layouts.