Last week, HELEN MILLS was home to the Association of Independent Commercial Producers's (AICP) Week 2015 Base Camp, complete with hands-on virtual reality demos, panels featuring industry-leaders and visionaries, and of course ample networking. Panelists included executives and directors from GE, BBDO, Johannes Leonardo, 72andSunny, Facebook, BBH and more. Topics ranged from content development, creative partnerships, consumer marketing and logistical considerations for production.
In the same week, AICP held their Next Awards and AICP Show in NYC, honoring industry leaders in categories ranging from Direction to Animation to Humor to Student Work. For more information and a full list of the winners, see here.
Virtual Reality Immersion
In addition to the impressive speakers as well as talent showcased, the event featured five companies on the vanguard of Virtual Reality (VR) production and technology. Guests were able to explore first-hand the work of industry leaders Framestore, M ss ng P eces, Mirada, Tool of North America, and VRSE.works.
'Walking New York' by VRSE.Works
As part of the VR experience, Virtual reality production company VRSE.works showcased their recent collaboration with the New York Times, a film called 'Walking New York.' Guests were able experience intimate brainstorming sessions with the producers as well as stunning aerial views of the city from the edge of a helicopter seat. If you'd like to experience the project and film on your phone, check it out on Google Play or in iTunes App Store.
For more photos of the week's event at HELEN MILLS, check out AICP's Flickr page and select the 'Base Camp' albums.
More about AICP: Founded in 1972, by a small group of television commercial production companies concerned with a single issue, today's AICP has grown to represent exclusively, the interests of companies that specialize in producing commercials on various media - film, video, digital - for advertisers and agencies. AICP members account for 85 percent of all domestic commercials aired nationally, whether produced for traditional broadcast channels or non-traditional use. See AICP's website for more information.