Event Planning Series: Doing Event Signage Right for Maximum Impact

Great signage can transform how guests feel at your event. Signage is an essential element in branding a space and when done well, can encourage guests to share their experience beyond the walls of the venue. If you’re unsure where to start, read on as Peter Zalezsak of Atlas Print Solutions provides essential tips and examples of state-of-the-art signage.

Great signage comes in all shapes, sizes, and places. Below is an example of how a client branded their event at HELEN MILLS:

Signage Tips to Rock your Event

SIGNAGE COMES IN MANY FORMS
Signage can take many forms other than posters. Consider ordering or reusing swag items as signage, décor or favors for guests on their way out. It will be a welcome surprise.

THINK OF THE VENUE WHEN CREATING SIGNAGE
Consider the special layout and architecture when creating signage, the most unique signage takes advantage of the venue where it’s displayed.

MIX DIGITAL AND PRINT SIGNAGE FOR MAXIMUM IMPACT
Consider mixing video displays with print signs for the ultimate combination of cool, interactive and effective.

...FOR MORE TIPS, Download our eBook - Essential Event Tips You Can't Forget

Q&A With a Professional

HOW DOES DIGITAL SIGNAGE FIT INTO THE MIX?
Digital signage is increasingly a part of the event marketing mix, along with print, depending on how tech savvy the company is. We did the Guess? fashion week event and it was like no other show we’d ever been a part of…They had digital signage elements that included two huge screens – maybe 30’ x 10’ - playing a montage of video clips on the screens that you couldn’t really achieve through print. But not everything was digital. We also printed 40’ x 15’ high panels of step and repeats with a hundred polaroid’s printed on each, showing the Guess? lifestyle. If you got up close to it you could see each individual one and people were really engaging with this graphic. Digital and print met and succeeded.

...FOR MORE Q&A, Download our eBook - Essential Event Tips You Can't Forget

Want to Learn More about Planning Your Next Event? Check out our other event planning blog posts or Contact Us for an event consultation.