Press Events, Events at HELEN MILLS, Automotive Press Events, Events at HELEN MILLS, Automotive

Britax Press Reveal Wins on Event Branding

Britax was at HELEN MILLS last week to unveil their new ClickTight Car Seat Installation System. Based on early reviews, it looks like the new design is a winner. Check out the #BritaxGameChanger blogger buzz on Twitter here. Also winning was how Britax took full advantage of event branding and signage opportunities inside and outside of the venue. Below are some peeks into how they did it:

1. Flag, portholes, and sidewalk display showcase outside of the venue

Britax Press Event at HELEN MILLS. Branding and Signage: Flag, porthole windows, and sidewalk display showcase

2. Live twitter feed projection above the bar

Britax Press Event at HELEN MILLS. Branding and Signage: Live Twitter Feed Above Bar

3. Column clings with Britax branding and event hashtag

Britax Press Event at HELEN MILLS. Branding and Signage: Column clings

4. Wall hangings from gallery molding, ceiling hangings from pipe grid, easel displays, and wall clings

Britax Press Event at HELEN MILLS. Branding and Signage: Wall and ceiling hangings, easel displays, wall cling

5. Step and repeat as presentation backdrop, wall hanging from gallery molding, and product display on raised platform

Britax Press Event at HELEN MILLS. Branding and Signage: Step and repeat, wall hanging, product display on raised platform
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