Press Events

Winter Round-Up

Welcome to 2018! After a hectic holiday season, we’ve stepped into the New Year energized for a full schedule of festivities. Below, we recap three fun events hosted in our event space and theater.


BrownGirlsLove POWER Day

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In early January, Christina S. Brown, founder of LoveBrownSugar, cultivated a day filled with inspiring speakers, workshops, panels, makeovers, and more. Their event, produced alongside Toyota, focused on providing resources for millennial women's success in today's world. You can read more about the day over on their blog, as well as peruse photos from the event. Below are a few of our favorites!

  All photos used with permission from LoveBrownSugar. Find them on  Facebook  or their  website .

All photos used with permission from LoveBrownSugar. Find them on Facebook or their website.


United Airlines Olympic Campaign Kick-Off

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In anticipation for the 2018 Winter Olympics, United transformed our event space into a wintry ski lodge that left us awestruck. From the larger-than-life depictions of Team USA athletes and United employees, to the amazing 3D photo backdrop created by Wasabi3D, the evening was a non-stop celebration. United unveiled their commercial campaign, themed "Superheros", to an excited crowd of influencers, press, and internal team members.

The amazing team of vendors responsible for this incredible evening include Momentum Worldwide, C2 Imaging, DCI, Wasabi3D, and Pinch Food Design.

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  All photos used with permission from United Airlines

All photos used with permission from United Airlines


Vote Run Lead

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Vote Run Lead, the brilliant organization that empowers and trains women to run for public office, hosted their post-Women's March event with us on January 20th. Following the march, a group of over 200 women and men met in our event space for an afternoon filled with panels, networking, and dancing!

  All photos used with permission from VoteRunLead. Check out  their website  to learn more.

All photos used with permission from VoteRunLead. Check out their website to learn more.

Verizon / Motorola Moto Z & Moto Mods Launch

Yesterday's Moto Z / Moto Z Force / Moto Mods launch was filled with energy as tech press swooped in to get a first look. The event featured a number of different displays showcasing both the functionality and design of the new products. Press were encouraged to play with devices, take photos, and watch projections. The event featured an informational session with presentations by Jeff Miller, Corporate VP at Motorola Mobility, and Jeff Dietel, VP of Marketing at Verizon. 

Below are photos from the event. Take a look here for more details about the event from Mashable.

 Media line up outside the venue before the launch. Photo by Dave Kotinsky/Getty Images for Motorola

Media line up outside the venue before the launch. Photo by Dave Kotinsky/Getty Images for Motorola

 Guests were treated to mac & cheese. Photo by Dave Kotinsky/Getty Images for Motorola

Guests were treated to mac & cheese. Photo by Dave Kotinsky/Getty Images for Motorola

 Moto mods featured on the walls. Photo by Dave Kotinsky/Getty Images for Motorola

Moto mods featured on the walls. Photo by Dave Kotinsky/Getty Images for Motorola

 Kate Spade line of Moto Mods featured at the event. Photo by Dave Kotinsky/Getty Images for Motorola

Kate Spade line of Moto Mods featured at the event. Photo by Dave Kotinsky/Getty Images for Motorola

 Press takes photos of the new phones. Photo by Dave Kotinsky/Getty Images for Motorola

Press takes photos of the new phones. Photo by Dave Kotinsky/Getty Images for Motorola

 Jeff Miller and Jeff Dietel spoke to the crowd in the HELEN MILLS Theater. Photo by Dave Kotinsky/Getty Images for Motorola

Jeff Miller and Jeff Dietel spoke to the crowd in the HELEN MILLS Theater. Photo by Dave Kotinsky/Getty Images for Motorola

 Photo by Dave Kotinsky/Getty Images for Motorola

Photo by Dave Kotinsky/Getty Images for Motorola

 A display showcases the projection cabability of one of the phones. Photo by Dave Kotinsky/Getty Images for Motorola

A display showcases the projection cabability of one of the phones. Photo by Dave Kotinsky/Getty Images for Motorola

Inside the Starry Product Launch!

While we don't profess to be tech experts, this morning was an exciting one for one of our clients! Former Aereo founder, Chet Kanojia, unveiled both his new company, Starry, and their line of products which use millimeter wave technology to deliver wireless internet access. If you're unclear on what this means, check out more coverage here or on your preferred tech news source!

In the meantime, below are a few photos of the products, signage, and displays that graced the event.

  Starry Station Tech Product Launch
  Starry Station Tech Product Launch

Planning a Tech Event or Product Launch? See here for more information or contact us to learn more.

Fort Worth Comes to the Big Apple

The Fort Worth Convention & Visitors Bureau brought the three 'B's - Barbecue, Boots, and Bulls - to their event at the HELEN MILLS Event Space and Theater. The 2016 NYC Media Preview showcased what the 'City of Cowboys and Culture' has to offer, including attractions like the Stockyards Station, the Fort Worth Zoo, and the Firestone & Robertson Distilling Co. 

The event featured eye-catching signage both inside and outside the space, unique bar decor, and some surprise guests (hint: Jack the penguin made an appearance). Take a look at the galleries below for images of the event.

The Event Included Eye-Catching Branding...

Unique Bar Decor

Surprise Guest Appearances

...and of Course, Tasty Eats - Texas Style

About the Fort Worth Convention & Visitors Bureau: The City of Cowboys & Culture is the 16th-largest city in the United States and part of the No. 1 tourist destination in Texas, welcoming 6.5 million visitors annually. Fort Worth is comprised of seven primary entertainment districts each offering distinct dining, shopping, entertainment and cultural amenities. In only a few days you can enjoy a range of experiences: from NASCAR racing to rodeos, world-class museums to cowboy cuisine, boutique shopping to a Top 5 zoo, biking to horseback riding. See more here.

Want to learn more about hosting your event at HELEN MILLS? Contact Us or check out more recent events below.

Lincoln Showcases Concept Car, Packed with the Latest Tech

Lincoln gave an eager crowd a sneak peak of the elegantly designed Continental Concept car, which is set to be available in 2016. A panel spoke on the cars features and answered questions.

 Lincoln Continental Concept Car Event at the HELEN MILLS Event Space and Theater in Chelsea NYC - August 2015

The car was beautifully presented, complete with a standalone seat (pictured above to the left) that heats, cools, massages and adjusts to the driver or passenger in a total of 30 ways. The event also featured elegant florals, furnishings, and a quick breakfast for attendees - all pictured below.

  Lincoln Continental Concept Car Event at the HELEN MILLS Event Space and Theater in Chelsea NYC - August 2015

The event featured a seating area with silver and white furniture accented with beautiful floral arrangements, where guests were invited to enjoy their time (pictured below).

  Lincoln Continental Concept Car Event at the HELEN MILLS Event Space and Theater in Chelsea NYC - August 2015

A panel spoke on the car as guests looked on. Guests were then encouraged to take a first hand look at the car and interior and try out the high-tech seat.

  Lincoln Continental Concept Car Event at the HELEN MILLS Event Space and Theater in Chelsea NYC - August 2015

Below are more photos of the event, as well as a behind the scenes look at the car entering and exiting the venue.

Planning an Auto Event? Contact Us for more information or visit our Auto Events page.

For more information on the Continental Concept car, visit Lincoln's website featuring gorgeous photos of the interior.

TV One Upfront Showcases Talent Over 5 Days

 TV One Upfront at the HELEN MILLS Event Space and Theater. View of the signage in the front of the venue.

TV One showcased their new programming during their 2015 Experience Upfront at HELEN MILLS, which spanned five days of events including a fashion show, whiskey tasting, performances, and celebrity-filled music events.

The invite-only crowd got a first look at both new shows and upcoming seasons for returning shows including: Hollywood Divas, Fatal Attraction, Born Again Virgin, and The Weekly Show. See here for Ad Week's coverage of the event

Photos from the event below highlight how the team expertly transformed the venue to reflect the TV One brand and to suit the various types of events that were held  - from fashion show to dining experience to cocktail reception.

Photos from the Event

  The Entryway  , the space exuded luxury and comfort. Images of icons flanked each of the walls. The TV One team made great use of the venue's gallery molding to hang lighting and set up gobo projections. 

The Entryway, the space exuded luxury and comfort. Images of icons flanked each of the walls. The TV One team made great use of the venue's gallery molding to hang lighting and set up gobo projections. 

  The Bar  , TV One's branding was prominent throughout the venue. The bar was flanked by high stools to add extra comfort without limiting access for guests.

The Bar, TV One's branding was prominent throughout the venue. The bar was flanked by high stools to add extra comfort without limiting access for guests.

  Seating for VIP Lunches  Guests were treated to intimate meals for some of the presentations. The tables were set with gorgeous flower centerpieces, delicate chargers, and crisp white linens. 

Seating for VIP Lunches Guests were treated to intimate meals for some of the presentations. The tables were set with gorgeous flower centerpieces, delicate chargers, and crisp white linens. 

  The Lounge Area  was a great place for guests to mingle and talk about the presentations. The scene was set with comfortable couches, decorative sculptures, inspiring books and photographs along the walls.

The Lounge Area was a great place for guests to mingle and talk about the presentations. The scene was set with comfortable couches, decorative sculptures, inspiring books and photographs along the walls.

Want to know more?

About TV One: TV One is a fast growing cable network that now serves 57 mllion households. Combining hit sitcoms, big studio movies, irrverent reality television and newsworthy specials, TV One delivers real life and entertainment programming from the African American point of view.  See more on their website.

Looking for a Venue for your Next Press Event? Please Contact Us for more information or Press Event Gallery Page for more information.

4 Tips for Better Food Presentation

This week, a number of innovative food brands gathered at HELEN MILLS for Food Fête, an exclusive, intimate event that introduces food PR and marketing professionals to a targeted group of top food writers. Exhibitors showcased their newest food, beverage and kitchenware products and in the process taught a few lessons in how best to present and serve food and engage their audience.

Below are four tips and photos from the event from the Yulu Asussie Style Yogurt (Tip #1), California Giant Berry Farms (#2), Sunset (#3), and Challenge Dairy (#4) booths. Take a look for inspiration for your next event!

 Yulu yogurt and berry display at Food Fete NYC at HELEN MILLS Event Space and Theater
 Chips and salsa display at Food Fete NYC at HELEN MILLS Event Space and Theater
 Sunset tomatoes display at Food Fete NYC at HELEN MILLS Event Space and Theater
 Challenge Dairy display at Food Fete NYC at HELEN MILLS Event Space and Theater


Need some more ideas for your next event? Download our eBook - Essential Event Tips You Can't Forget or Contact Us for an event consultation.

4th Annual WEEN Awards Reception

This past Wednesday night, WEEN (Women in Entertainment Empowerment Network) hosted their 4thannual WEEN Awards reception at HELEN MILLS. There were about 200 women (and men) in attendance to celebrate some of the inspirational women within the organization.

 Branded Event Space Porthole Windows

Branded Event Space Porthole Windows

WEEN is a coalition of women and men of all ages and races committed to supporting, promoting and defending the balanced, positive portrayal of women in entertainment and society. The honorees included Vashtie Kola, Jeanette Jenkins, MC Lyte, Lisa Price, Lynn Richardson, Sevyn Streeter and Angela Yee.

 WEEN Award Winners

WEEN Award Winners

Here are some additional photos from their beautiful event:

 VIP Seating

VIP Seating

 WEEN Awards

WEEN Awards

 Flower Arrangement and WEEN Postcards

Flower Arrangement and WEEN Postcards

 WEEN Step & Repeat with a Pink Carpet

WEEN Step & Repeat with a Pink Carpet

To learn more about hosting your awards reception, please contact us.

Britax Press Reveal Wins on Event Branding

Britax was at HELEN MILLS last week to unveil their new ClickTight Car Seat Installation System. Based on early reviews, it looks like the new design is a winner. Check out the #BritaxGameChanger blogger buzz on Twitter here. Also winning was how Britax took full advantage of event branding and signage opportunities inside and outside of the venue. Below are some peeks into how they did it:

1. Flag, portholes, and sidewalk display showcase outside of the venue

Britax Press Event at HELEN MILLS. Branding and Signage: Flag, porthole windows, and sidewalk display showcase

2. Live twitter feed projection above the bar

Britax Press Event at HELEN MILLS. Branding and Signage: Live Twitter Feed Above Bar

3. Column clings with Britax branding and event hashtag

Britax Press Event at HELEN MILLS. Branding and Signage: Column clings

4. Wall hangings from gallery molding, ceiling hangings from pipe grid, easel displays, and wall clings

Britax Press Event at HELEN MILLS. Branding and Signage: Wall and ceiling hangings, easel displays, wall cling

5. Step and repeat as presentation backdrop, wall hanging from gallery molding, and product display on raised platform

Britax Press Event at HELEN MILLS. Branding and Signage: Step and repeat, wall hanging, product display on raised platform