At HELEN MILLS, we work with talented event professionals every day. Over the coming months, we will be posting insights and interviews from some of the most experienced experts in the industry as part of our HELEN MILLS Event Planning Series! Please let us know your thoughts by commenting, sharing, or contacting us.
Kicking off the Event Planning Series, Rhonda Cosaluzzo of AFR Event Furnishings spoke with us on how event furnishings may be just the thing for impressing guests and creating a one-of-a-kind atmosphere. Rhonda helped start AFR’s event furnishing business in NYC 7 years ago and has worked on events across the country from Miami to Dallas to Chicago to New York. Read on for highlights from our Q&A as well as top tips to consider when furnishing your next event.
Essential Tips for Furnishing Your Event
MATCH FURNITURE TO EVENT GOALS
Before you decorate and design your event, know what you want your audience to do. Maybe they will be listening to speakers without much time for socializing. Maybe there will be time for networking and socializing before speakers. Or maybe you do not have presentations. All of these situations should factor into your decision of how to arrange the furnishings.
SAVE MONEY BY SPENDING IT ON SOMETHING EXPENSIVE
Take the "centerpiece" concept and apply it to the room. Instead of using 20 floral arrangements at $50 per table, sink all the money into one dramatic floral arrangement in the center of the room. People will not notice that you have scaled back on the tabletop pieces, but rather the extravagant piece in the center of the room could be a conversation starter.
...FOR MORE TIPS, Download our eBook - Essential Event Tips You Can't Forget
Q&A with a Professional
MOST UNCONVENTIONAL USE OF FURNITURE?
With one of our trade show booths, we turned cocktail and end tables on their side and stacked them to make a beautiful backdrop. We stacked sofas to make an entrance to the booth. You always have to think outside the box in the event industry. We’re always experimenting in our warehouse. We all put our heads together and figure out what works. Some of our experiments have resulted in a few broken pieces but it’s worth it to try new things.
WHAT CHANGE ARE YOU CURRENTLY SEEING IN EVENT FURNISHINGS?
Many of today’s top companies like Google and AOL have gotten away from the traditional chairs and have gotten into sofas and little ottomans where people can put their feet up. The day of sitting in a conference chair is over. Companies are now focusing on creating a welcoming, social atmosphere at their events. It’s a much more casual atmosphere, with corporate and social events alike.
...FOR MORE Q&A, Download our eBook - Essential Event Tips You Can't Forget