Choosing an event photographer and/or videographer can be challenging – they must be able to tell a strong visual story while capturing important moments. Photographer Zev Greenfield of Milk & Honey Productions outlines questions to ask and things to keep in mind when recording your next event.
Think Beyond the Moment
MAKE EVERYTHING EASILY SHARABLE
From signage to venue setup, make sure your event lends itself well to being photogenic and easy to share on social media. In this day and age, lots of photographers offer interactive photo-sharing technologies so attendees can share photos on-site during your event. If you want guests to share photos during the event itself, be sure to bring this up during your initial conversations to see if this is an option.
TAKE ADVANTAGE OF GREAT PHOTOGRAPHS AND VIDEO TO EXTEND THE LIFE OF YOUR EVENT
Events are a huge investment, make sure to get the greatest return. Have compelling photographs and beautifully told stories on video to make the event memorable and engaging for guests who aren’t able to attend. Photographs can also help to increase interest in future events.
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Q&A With a Professional
WHY INVEST IN VIDEO?
Video is often a second thought, however, people should consider using a videographer for any event where there’s a speech involved or a message being given to people. While it’s easier to upload and share pictures and videos, video captures words, emotion, movement and sound in a way that photography simply cannot. It takes skill and expertise to tell an event story. It’s easy to shoot images but to tell it in such a way where there’s a thought process, beginning to end, and also convey a message, that takes talent and experience.
HOW CAN GOOD PLANNING ENHANCE EVENT PHOTOGRAPHY?
Plan how and when you’ll use your event photos before the event. People often want photographs and video immediately. Go in knowing the timing you’ll need post-event and be clear about this schedule with the photographer.
...FOR MORE Q&A, Download our eBook - Essential Event Tips You Can't Forget