Thomson Reuter's Roadshow Brings Life to Taxes

Thomson Reuter's recently held the East coast portion of their cross-country software roadshow at HELEN MILLS. The event included a number of different activations in both the theater and event space and showcased their ONESOURCE tax software to key stakeholders.

The agenda featured talks from leaders in the organization as well as an indoor dome, stations for attendees to test out software, plenty of swag, and even a professional headshot photo station. The event was rounded out with cocktails and passed appetizers. 

The event provided an excellent example of how to create a unique, unexpected, and fresh experience while maintaining a strong focus on having attendees leave with key takeaways and new knowledge. Below are a few photos from the event. To learn more about ONESOURCE and the roadshow, see here.

Thomson Reuters ONESOURCE Roadshow at HELEN MILLS Event Space and Theater in New York City.

Above: The event featured an indoor dome which housed the terminals from which guests could preview the software and get one-on-one training from experts. The dome was an unexpected and dramatic element for one of the core educational activations.

Below: Additional views of the dome with user stations inside.

Thomson Reuters ONESOURCE Roadshow at HELEN MILLS Event Space and Theater in New York City.
Thomson Reuters ONESOURCE Roadshow at HELEN MILLS Event Space and Theater in New York City.
Guests speak to ONESOURCE coaches during the event. Photo credit: 3D Media Group

Guests speak to ONESOURCE coaches during the event. Photo credit: 3D Media Group

Below: The event featured a professional headshot studio, providing attendees with extra value and a memorable event takeaway.

Thomson Reuters ONESOURCE Roadshow at HELEN MILLS Event Space and Theater in New York City.

Below: As guests entered the space, they were greeted by by branding on the exterior of the space. Once inside, an LED check-in booth awaited. The space was lit with a wall wash in the Thomson Reuter's brand color.

Thomson Reuters ONESOURCE Roadshow at HELEN MILLS Event Space and Theater in New York City.
Thomson Reuters ONESOURCE Roadshow at HELEN MILLS Event Space and Theater in New York City.
Thomson Reuters ONESOURCE Roadshow at HELEN MILLS Event Space and Theater in New York City.
Guests enjoy cocktail hour and networking. Photo credit: 3D Media Group

Guests enjoy cocktail hour and networking. Photo credit: 3D Media Group

Planning an Event? Contact Us to learn more about events at HELEN MILLS or check out more recent events here and below.

Welcome to the Team, Emily!

Join us in welcoming Emily to the HELEN MILLS team! As our new Office and Event Coordinator, Emily will help ensure that every clients' vision for their events comes to life! She has experience planning meetings, conferences, weddings, social events, and more. 

Here's a quick, 7 question interview with Emily:

o   Hometown? Columbus, GA

o   Favorite place in the neighborhood? Maysville

o   What is at the top of your personal bucket list? To travel to London and see a show on the West End (Right now, Harry Potter and the Cursed Child is top of my list!)

o   What do you love most about events / planning events? I love getting to play a part in so many peoples’ special days. A lot of work goes into planning an event, and the small part I get to play is so fulfilling.

o   Favorite swag item? Anything edible. The cuter, the better.

o   Favorite event décor? Lights! Adding lights along the walls to a room can completely change the look and feel of an event, without putting in too much time and energy.

o   Favorite cocktail? Gin and tonic, extra lime

Verizon / Motorola Moto Z & Moto Mods Launch

Yesterday's Moto Z / Moto Z Force / Moto Mods launch was filled with energy as tech press swooped in to get a first look. The event featured a number of different displays showcasing both the functionality and design of the new products. Press were encouraged to play with devices, take photos, and watch projections. The event featured an informational session with presentations by Jeff Miller, Corporate VP at Motorola Mobility, and Jeff Dietel, VP of Marketing at Verizon. 

Below are photos from the event. Take a look here for more details about the event from Mashable.

Media line up outside the venue before the launch. Photo by Dave Kotinsky/Getty Images for Motorola

Media line up outside the venue before the launch. Photo by Dave Kotinsky/Getty Images for Motorola

Guests were treated to mac & cheese. Photo by Dave Kotinsky/Getty Images for Motorola

Guests were treated to mac & cheese. Photo by Dave Kotinsky/Getty Images for Motorola

Moto mods featured on the walls. Photo by Dave Kotinsky/Getty Images for Motorola

Moto mods featured on the walls. Photo by Dave Kotinsky/Getty Images for Motorola

Kate Spade line of Moto Mods featured at the event. Photo by Dave Kotinsky/Getty Images for Motorola

Kate Spade line of Moto Mods featured at the event. Photo by Dave Kotinsky/Getty Images for Motorola

Press takes photos of the new phones. Photo by Dave Kotinsky/Getty Images for Motorola

Press takes photos of the new phones. Photo by Dave Kotinsky/Getty Images for Motorola

Jeff Miller and Jeff Dietel spoke to the crowd in the HELEN MILLS Theater. Photo by Dave Kotinsky/Getty Images for Motorola

Jeff Miller and Jeff Dietel spoke to the crowd in the HELEN MILLS Theater. Photo by Dave Kotinsky/Getty Images for Motorola

Photo by Dave Kotinsky/Getty Images for Motorola

Photo by Dave Kotinsky/Getty Images for Motorola

A display showcases the projection cabability of one of the phones. Photo by Dave Kotinsky/Getty Images for Motorola

A display showcases the projection cabability of one of the phones. Photo by Dave Kotinsky/Getty Images for Motorola

Porthole Signage Inspiration

Our clients' creativity and event planning prowess never ceases to inspire us. Check out the photos below with showing the different designs and signage from recent events. Enjoy and happy planning!

Street-level entrance to the Event Space and Theater features portholes on both sides and are the first things event attendees see.

Street-level entrance to the Event Space and Theater features portholes on both sides and are the first things event attendees see.

A few of our favorites...

 
 
 
 
 
 
 

Data & Society: Practice and Challenge Event

This past Tuesday, HELEN MILLS was home to Data & Society's 'Practice & Challenge event which brought together the research institute's community to hear from journalists, activists, investors, and others about their most recent work. The event spanned both venues and featured examples of recent work as well as some wonderful branding and decor (photos below). Click here to learn more about the event and organization.

Data & Society Event at HELEN MILLS Event Space and Theater
Data & Society Event at HELEN MILLS Event Space and Theater

Above: The space was simply decorated to give the spotlight to the work being showcased. The columns were wrapped with LED string lights to accent the architectural features.

Samples of work were displayed in the event space serving both to educate guest and provide unique decor and accents to the space:

Data & Society Event at HELEN MILLS Event Space and Theater
Data & Society Event at HELEN MILLS Event Space and Theater
Data & Society Event at HELEN MILLS Event Space and Theater

The organization branded all parts of the space using, from the top: 1) signs for table centerpieces, 2) gobo projections, 3) posters hanging from the space's gallery molding, and 4/5) exterior signage in the venue's portholes as well as the sidewalk showcase.

Data & Society Event at HELEN MILLS Event Space and Theater
Data & Society Event at HELEN MILLS Event Space and Theater
Data & Society Event at HELEN MILLS Event Space and Theater
Data & Society Event at HELEN MILLS Event Space and Theater
Data & Society Event at HELEN MILLS Event Space and Theater

Planning an event? Contact us or check out more recent tech events below:

Live from the #DAMSummit

Canto's #DAMSummit at HELEN MILLS Event Space and Theater

For their NYC Data Asset Management (DAM) Summit in New York, Canto did a wonderful job mixing in what you expect at a conference: great speakers, content, and networking opportunities, with the unexpected: humor, moments of delight, and GIANT Connect Four & Jenga. The result - engaged attendees and a memorable day and night. Check out a few of the photos below for more details on what made the event so special.

Giant Connect Four with the brand's signature blue color was a big hit during the evening cocktail reception. Giant Jenga was also a hit at the reception and allowed for attendees to mingle over a little friendly competition.

Above: Giant Connect Four with the brand's signature blue color was a big hit during the evening cocktail reception. Giant Jenga was also a hit at the reception and allowed for attendees to mingle over a little friendly competition.

Canto's #DAMSummit at HELEN MILLS Event Space and Theater

Above: Canto's brand color served to accentuate the space without feeling overly branded. Details included the wall wash color, table linens, and of course signage placed throughout.

The event organizer's gave a nod to Mother's Day with some 'left-over' handmade artisan chocolates from the chocolatier Jaques Torres. They were a big hit among guests and an unexpected thank you for those who traveled on Mother's Day to attend the event.

Jacques Torres chocolates for Canto's #DAMSummit at HELEN MILLS Event Space and Theater

Below: The entrance to the event was decked out in Canto colors. The effect was an eye-catching and wonderful to photograph display of both Canto and it's sponsors branding. Many social media posts of the day featured the exterior branding.

Street-level signage for Canto's #DAMSummit at HELEN MILLS Event Space and Theater
Street-level signage for Canto's #DAMSummit at HELEN MILLS Event Space and Theater

Above: Taking a closer look, Canto mixed humor into their signage - a nice touch for a conference and a welcome change for attendees. Who knew a Data Asset Management conference could be so fun and filled with surprises.

Want to learn more about Canto? Check out the company's website with event speakers, topics, and other details.

Planning a Conference? Contact us or check out more recent meetings & conferences here and below.

Siggi's Yogurt in the House!

Our most recent delivery of Siggi's products. We can't decide if there is a best flavor.

Our most recent delivery of Siggi's products. We can't decide if there is a best flavor.

We are BEYOND excited to announce that we are now offering siggi's Yogurt! The team has been fans (and neighbors!) of this wonderful Icelandic style skyr yogurt company for a few years now and are ecstatic to be one of their customers as well. Below are a few FAQs to get you acquainted :).

What is skyr yogurt? Skyr is a dairy product with the consistency of greek yogurt but with a much milder flavor. It's been a part of the Icelandic diet for over a thousand years. It is high in protein and low in fat, making it an especially satisfying and nutritious yogurt.

What flavors are available? All of siggi's yogurts contain natural ingredients to lend flavor and complexity to their product. Flavors inlcude everything from plain to pomegranate & passion fruit to one of our seasonal favorites, strawberry & basil. Check out the full list here.

Where is siggi's produced? Yates County, New York and Richland County, Wisconsin.

Who / what is Siggi? Siggi Hilmarsson moved from Iceland to New York City in 2002 and began making skyr in his home. The operation soon expanded and the rest is history.

To learn more about siggi's, check out their website here. For wonderful ideas of what to eat with your siggi's, check out their gorgeous Facebook page.

Event Inspiration: "Go B or Go Home" Sports-themed Mitzvah

This past weekend, Brian's bar mitzvah transformed the event space into a sports-lover's wonderland. As guests entered, they were greeted by photos on the venue doors of Brian playing his favorite sport. Guests were then invited to sign an elegant, custom-engraved bat. The party continued with pop-a-shots, a photo booth with fun props, candy centerpieces, dramatic dance floor lighting, and custom gift bags for all.

Check out photos from the night below - we hope you are as inspired as we are!

Photos of Brian playing baseball and his custom event logo greeted guests as they arrived for the party.

Photos of Brian playing baseball and his custom event logo greeted guests as they arrived for the party.

In addition to the street-level signage (above), the event featured a number of custom-items. Below from left to right: Brian's custom-engraved bat for guests to sign, custom printed pillows with the event tagline 'Go B or Go Home,' and custom-printed gift bags for guests.

The party featured a custom-gobo projected onto the wall. The event was accented with seasonal cherry blossom branches for a sophisticated touch.

The party featured a custom-gobo projected onto the wall. The event was accented with seasonal cherry blossom branches for a sophisticated touch.

No detail was missed for the event. Clockwise from the top left, fun accessories were a hit with the photo booth, the dinner buffet was accentuated by LED uplighting and cherry blossoms, each table featured a different blue candy for guests to enjoy, and partygoers enjoy the pop-a-shot.

To round out the great decor and fun activities, the event featured an awesome dance floor with fun lighting and an LED stage ready for guests! 

Planning a Mitzvah? Contact Us for more details or check-out our mitzvah page for more details and photos.

The following vendors made up the all-star event team: Lighting, games, photo booth by Untouchable Events | Chaperons provided by Bar Mitzvah Bouncers | Florals provided by House of Flowers

Boston University School of Theatre Showcases Student Work

Boston University School of Theatre held their graduating student showcase, featuring a year's worth of work in costume design, set design and production. From corsets hanging from the venue's ceiling, to mini-set designs, to intricately designed costumes - are hats go off to the students. Congratulations to all!

Above: The event featured signage showcasing this year's performances as well as costumes hanging from the ceiling.

Below: A mini-set design as well as an intricate lion head.

Below: The showcase featured a wonderful collection of hats designed for the stage. Below are just a few of the impressive details.

 

For more information on the showcase, check out BUTheatre's event page or the School of Theatre website.

Looking to host a showcase or event of your own?  Contact us for more information.

Gracie's Gorgeous, Record-Inspired Mitzvah

Gracie's mitzvah this past weekend was nothing short of exquisite. From the record-themed decor to the custom-made confections to the crowd clearly bursting with excitement, the evening was everything a milestone celebration should be. We were truly impressed by the creativity, attention to detail, and sense of design that shined through, throughout the night. 

Below are just a few of our favorite things from a spectacular night. We hope this brings you inspiration!

Gracie on the dance floor, surrounded by friends and family. Photo by Art Photographers.

Gracie on the dance floor, surrounded by friends and family. Photo by Art Photographers.

This one take's the cake! Lori's Cakes designed this custom record player cake for Gracie, complete with her favorite record (pictured at left). Photo by Art Photographers.

This one take's the cake! Lori's Cakes designed this custom record player cake for Gracie, complete with her favorite record (pictured at left). Photo by Art Photographers.

Gracie's candle lighting ceremony involved close family and friends who were there to commemorate the milestone. Photo by Art Photographers.

Gracie's candle lighting ceremony involved close family and friends who were there to commemorate the milestone. Photo by Art Photographers.

The dance floor featured paper lanterns, gobos, and LED - raised platform, lounge ottomans, and more. Photo by Art Photographers.

The dance floor featured paper lanterns, gobos, and LED - raised platform, lounge ottomans, and more. Photo by Art Photographers.

It's all in the details - from left to right - hanging mobile made of records, candy bar, and porthole signage. Photo by Art Photographers.

It's all in the details - from left to right - hanging mobile made of records, candy bar, and porthole signage. Photo by Art Photographers.

In addition to the creativity of Gracie and her mother, the following vendors worked hard to make for a magical event: Cake by Lori's Cakes | Candy bar by Lisa Blacker | DJ, dance floor platform, and gobos by Total Entertainment | Flowers by Merriel Weston Floral Design | Lounge furniture provided by HELEN MILLS.

Planning a Mitzvah or other celebration? Contact us for more information or click here to learn more.

Planning from afar? Virtual Tours of HELEN MILLS Are Here!

Google Street View at HELEN MILLS Event Space and Theater

Our clients come from across the world to host events at HELEN MILLS, traveling from places as far as England, Bulgaria, and Los Angeles, to places so close that we can (literally) wave to them.  This means for some that they can't easily stop in to see the space, envision how their guests will spend their day, or plan for decor and signage to make their event that much more special. 

To help make the planning process seamless for our current and future clients alike, we've just released our very first Google Inside Street View Virtual Tour!

The virtual tour features:

  • A close-up view of each part of the venue
  • A selection from of our in-house furniture inventory
  • One of three curtains we provide that add intimacy to the space (hung at the entry table)
  • Sample floral arrangements designed by the very talented Merriel Weston
  • A peek into the theater greenroom and backstage area

You'll see the tours both below and hereherehere as well as when you search for us on Google...of course, the invitation always stands for in-person tours! Please contact us to get in touch :).

BizBash's Live Gathering Tools Hosts Global Demo Week at The HELEN MILLS Theater

Bizbash CEO and Founder, David Adler (l), and Jeff Banish hosted all three days of the livestreamed first Global Demo Week.

Bizbash CEO and Founder, David Adler (l), and Jeff Banish hosted all three days of the livestreamed first Global Demo Week.

For three days this week, Live Gathering Tools, Bizbash's new website, hosted their first-ever Global Demo Week at the HELEN MILLS Theater. The event was livestreamed through the Live Gathering Tools platform, a virtual trade show environment complete with a lounge, demo halls, theater with live and on-demand presentations, and more (check it out here). Bizbash CEO and Founder, David Adler, and Jeff Banish hosted with contagious, joyful enthusiasm for events and event tech. 

Topics ranged from Event Management, Event Buzzwords, Budgeting, and Mobile Engagement. Each topic was accompanied by expert presentations (available through the Live Gathering Tools platform) led by industry leaders, including: AllSeated, #TWUBS, Bonfyre, Intros, and more.

Photos from the event below! For more information on the event and to see the presentations, sign up for the Live Gathering Tools platform or simply watch the video here.

A screenshot of Live Gathering Tools' on-demand content with video, presentations, and comments from attendees.

A screenshot of Live Gathering Tools' on-demand content with video, presentations, and comments from attendees.

The video mixer allowed for close-in and zoomed out shots of the hosts, creating an intimate environment for participants joining from all over the globe.

The video mixer allowed for close-in and zoomed out shots of the hosts, creating an intimate environment for participants joining from all over the globe.

Planning an event of your own? Contact us to learn more or check-out our theater and event space pages for more information.

Inside the Starry Product Launch!

While we don't profess to be tech experts, this morning was an exciting one for one of our clients! Former Aereo founder, Chet Kanojia, unveiled both his new company, Starry, and their line of products which use millimeter wave technology to deliver wireless internet access. If you're unclear on what this means, check out more coverage here or on your preferred tech news source!

In the meantime, below are a few photos of the products, signage, and displays that graced the event.

Starry Station Tech Product Launch
Starry Station Tech Product Launch

Planning a Tech Event or Product Launch? See here for more information or contact us to learn more.

Instagram Favorites from the 11th Annual New York Television Festival

In it's 11th year, the New York Television Festival (NYTVF) welcomed thousands of tv producers, stars and fans across three venues in New York City. The HELEN MILLS Event Space and Theater hosted panels, pilot screenings, happy hours, and networking receptions helping to honor stars in the industry and serve as a meeting place for industry veterans and newcomers. 

Participants flocked to Instagram and Twitter to post about the event, leaving an entertaining coverage trail. We picked out a few of our favorite attendee photos and features:

Signage & Event Branding was on point

The 'Big Orange TV' Photo Prop was well-loved

...As Was the Photo Booth

& The Lighting was mesmerizing

Panelists were "SO GOOD"

...Best of All, Even the Men's Bathroom Got a Call Out

About NYTVF Founded in 2005, The NYTVF is a pioneer of the independent television movement, connecting its community of artists with leading networks, studios, agencies, production companies, and brands.

Looking to host your own Festival or Screening? Contact Us or see our Theater and Screening page to learn more.

So Phun, So Dance, So Party: Sophia's Bat Mitzvah

This past weekend, HELEN MILLS was home to Sophia's Bat Mitzvah - an fun, elegant, and dance-filled party that lasted well into Saturday night. The night kicked off with the ceremony that included readings, singing, and some very touching words of advice from the parents of the Mitzvah girl. A cocktail reception with blue-themed mocktails for the kids followed - complete with a photo booth and pop-a-shot booth. Finally, the dancing started with a group photo on the LED dance floor, followed by great music and dancing.

The party was wonderfully decorated from the porthole windows featuring Sophia and her family's dogs to the beautiful floral displays throughout the venue. Check out the photos below for more highlights and fun ideas.

As guests arrived, they were greeted by photos of Sophia and her family's dogs in the venue door's portholes.

Sophia's Bat Mitzvah at HELEN MILLS - Exterior signage with photos of the mitzvah party girl in each of the portholes.

Beautiful blue wall wash, elegant table centerpieces, and Sophia's customized 'ssj' gobo made for an elegant bar and lounge area:

Sophia's Bat Mitzvah at HELEN MILLS - Tables with gorgeous centerpieces for the adult guests across from the bar. Sophia's custom gobo is projected above the bar area.

Gorgeous small florals and candles contributed to the elegant feel of the party.

Sophia's Bat Mitzvah at HELEN MILLS - Tables with gorgeous centerpieces across from the bar. Sophia's custom gobo is projected above the bar area.

As guests entered, they were greeted by a sign-in board where they could write their greetings and well-wishes for the Mitzvah girl.

Sophia's Bat Mitzvah at HELEN MILLS - Upon entering, guests were invited to sign Sophia's mitzvah sign-in board. A gift table was placed on the side.

The tables had tall centerpieces, perfectly complementing the venue's high ceilings. The branches were perfect for the Fall timing.

Sophia's Bat Mitzvah at HELEN MILLS - Tables with gorgeous centerpieces across from the bar.  Hydrangea and branges complement the venue's high ceilings.

Guests sat for the ceremony before the cocktail hour and reception began.

Sophia's Bat Mitzvah at HELEN MILLS - Guests listened through the ceremony, before the party kicked off.

The dance floor before the dancing started. The LED lighting made for a fun place to gather.