Thomson Reuter's Roadshow Brings Life to Taxes

Thomson Reuter's recently held the East coast portion of their cross-country software roadshow at HELEN MILLS. The event included a number of different activations in both the theater and event space and showcased their ONESOURCE tax software to key stakeholders.

The agenda featured talks from leaders in the organization as well as an indoor dome, stations for attendees to test out software, plenty of swag, and even a professional headshot photo station. The event was rounded out with cocktails and passed appetizers. 

The event provided an excellent example of how to create a unique, unexpected, and fresh experience while maintaining a strong focus on having attendees leave with key takeaways and new knowledge. Below are a few photos from the event. To learn more about ONESOURCE and the roadshow, see here.

Above: The event featured an indoor dome which housed the terminals from which guests could preview the software and get one-on-one training from experts. The dome was an unexpected and dramatic element for one of the core educational activations.

Below: Additional views of the dome with user stations inside.

Guests speak to ONESOURCE coaches during the event. Photo credit: 3D Media Group

Below: The event featured a professional headshot studio, providing attendees with extra value and a memorable event takeaway.

Below: As guests entered the space, they were greeted by by branding on the exterior of the space. Once inside, an LED check-in booth awaited. The space was lit with a wall wash in the Thomson Reuter's brand color.

Guests enjoy cocktail hour and networking. Photo credit: 3D Media Group

Planning an Event? Contact Us to learn more about events at HELEN MILLS or check out more recent events here and below.

Welcome to the Team, Emily!

Join us in welcoming Emily to the HELEN MILLS team! As our new Office and Event Coordinator, Emily will help ensure that every clients' vision for their events comes to life! She has experience planning meetings, conferences, weddings, social events, and more. 

Here's a quick, 7 question interview with Emily:

o   Hometown? Columbus, GA

o   Favorite place in the neighborhood? Maysville

o   What is at the top of your personal bucket list? To travel to London and see a show on the West End (Right now, Harry Potter and the Cursed Child is top of my list!)

o   What do you love most about events / planning events? I love getting to play a part in so many peoples’ special days. A lot of work goes into planning an event, and the small part I get to play is so fulfilling.

o   Favorite swag item? Anything edible. The cuter, the better.

o   Favorite event décor? Lights! Adding lights along the walls to a room can completely change the look and feel of an event, without putting in too much time and energy.

o   Favorite cocktail? Gin and tonic, extra lime

Photo Day with the HELEN MILLS Team

Get to know the HELEN MILLS team with new team photos and bios here!

Verizon / Motorola Moto Z & Moto Mods Launch

Yesterday's Moto Z / Moto Z Force / Moto Mods launch was filled with energy as tech press swooped in to get a first look. The event featured a number of different displays showcasing both the functionality and design of the new products. Press were encouraged to play with devices, take photos, and watch projections. The event featured an informational session with presentations by Jeff Miller, Corporate VP at Motorola Mobility, and Jeff Dietel, VP of Marketing at Verizon. 

Below are photos from the event. Take a look here for more details about the event from Mashable.

Media line up outside the venue before the launch. Photo by Dave Kotinsky/Getty Images for Motorola

Guests were treated to mac & cheese. Photo by Dave Kotinsky/Getty Images for Motorola

Moto Mods featured on the walls. Photo by Dave Kotinsky/Getty Images for Motorola

Kate Spade line of Moto Mods featured at the event. Photo by Dave Kotinsky/Getty Images for Motorola

Press takes photos of the new phones. Photo by Dave Kotinsky/Getty Images for Motorola

Jeff Miller and Jeff Dietel spoke to the crowd in the HELEN MILLS Theater. Photo by Dave Kotinsky/Getty Images for Motorola

Photo by Dave Kotinsky/Getty Images for Motorola

A display showcases the projection cabability of one of the phones. Photo by Dave Kotinsky/Getty Images for Motorola

Porthole Signage Inspiration

Our clients' creativity and event planning prowess never ceases to inspire us. Check out the photos below with showing the different designs and signage from recent events. Enjoy and happy planning!

Street-level entrance to the Event Space and Theater features portholes on both sides and are the first things event attendees see.

A few of our favorites...

Data & Society: Practice and Challenge Event

This past Tuesday, HELEN MILLS was home to Data & Society's 'Practice & Challenge event which brought together the research institute's community to hear from journalists, activists, investors, and others about their most recent work. The event spanned both venues and featured examples of recent work as well as some wonderful branding and decor (photos below). Click here to learn more about the event and organization.

Above: The space was simply decorated to give the spotlight to the work being showcased. The columns were wrapped with LED string lights to accent the architectural features.

Samples of work were displayed in the event space serving both to educate guest and provide unique decor and accents to the space:

The organization branded all parts of the space using, from the top: 1) signs for table centerpieces, 2) gobo projections, 3) posters hanging from the space's gallery molding, and 4/5) exterior signage in the venue's portholes as well as the sidewalk showcase.

Planning an event? Contact us or check out more recent tech events below:

Live from the #DAMSummit

For their NYC Data Asset Management (DAM) Summit in New York, Canto did a wonderful job mixing in what you expect at a conference: great speakers, content, and networking opportunities, with the unexpected: humor, moments of delight, and GIANT Connect Four & Jenga. The result - engaged attendees and a memorable day and night. Check out a few of the photos below for more details on what made the event so special.

Above: Giant Connect Four with the brand's signature blue color was a big hit during the evening cocktail reception. Giant Jenga was also a hit at the reception and allowed for attendees to mingle over a little friendly competition.

Above: Canto's brand color served to accentuate the space without feeling overly branded. Details included the wall wash color, table linens, and of course signage placed throughout.

The event organizer's gave a nod to Mother's Day with some 'left-over' handmade artisan chocolates from the chocolatier Jaques Torres. They were a big hit among guests and an unexpected thank you for those who traveled on Mother's Day to attend the event.

Below: The entrance to the event was decked out in Canto colors. The effect was an eye-catching and wonderful to photograph display of both Canto and it's sponsors branding. Many social media posts of the day featured the exterior branding.

Above: Taking a closer look, Canto mixed humor into their signage - a nice touch for a conference and a welcome change for attendees. Who knew a Data Asset Management conference could be so fun and filled with surprises.

Want to learn more about Canto? Check out the company's website with event speakers, topics, and other details.

Planning a Conference? Contact us or check out more recent meetings & conferences here and below.

Siggi's Yogurt in the House!

Our most recent delivery of Siggi's products. We can't decide if there is a best flavor.

We are BEYOND excited to announce that we are now offering siggi's Yogurt! The team has been fans (and neighbors!) of this wonderful Icelandic style skyr yogurt company for a few years now and are ecstatic to be one of their customers as well. Below are a few FAQs to get you acquainted :).

What is skyr yogurt? Skyr is a dairy product with the consistency of greek yogurt but with a much milder flavor. It's been a part of the Icelandic diet for over a thousand years. It is high in protein and low in fat, making it an especially satisfying and nutritious yogurt.

What flavors are available? All of siggi's yogurts contain natural ingredients to lend flavor and complexity to their product. Flavors inlcude everything from plain to pomegranate & passion fruit to one of our seasonal favorites, strawberry & basil. Check out the full list here.

Where is siggi's produced? Yates County, New York and Richland County, Wisconsin.

Who / what is Siggi? Siggi Hilmarsson moved from Iceland to New York City in 2002 and began making skyr in his home. The operation soon expanded and the rest is history.

To learn more about siggi's, check out their website here. For wonderful ideas of what to eat with your siggi's, check out their gorgeous Facebook page.