It's All in the Details: Indoor Ag-Con's EVENT at HELEN MILLS

Indoor Ag-Con, the US indoor agriculture’s industry’s leading conference, hosted their first New York conference at the HELEN MILLS Event Space and Theater. The one day, fall event featured 12 industry leaders discussing their visions, from bringing open source big data to farmers and hydroponic growing techniques. Speakers included CEOs from See Jane Farm, Agrilyst, Sundrop Farms, BrightFarms, and more. In addition to gathering great talent, the event was brilliantly produced. Below are some of the highlights with accompanying photographs.

The event planning team used fun, eye-catching graphics to brand the event throughout the venue. From portholes on the venue doors (pictured below) to gobos to attendee gift bags, the team didn't miss an opportunity to communicate with guests.

A wider view (below) of the event's signage which utilized HELEN MILLS' street-level door portholes and sidewalk showcase. The portholes features the partner logos, in addition to the event's branding.

The event featured 12 keynotes from industry leaders in the HELEN MILLS Theater (below). While most of the attention was focused on the speakers, guest were welcomed to the presentations by individual gift bags with fun giveaways and groundbreaking industry research.

The lunch featured unique centerpieces: hydroponically grown radishes and beets grown by one of the event organizers. These were not only unexpected but were a perfect match for the topics of the day. The apples brought an intense pop of color.

The event was catered by the talented Harvest Real Food Catering, who sources many of their ingredients from the nearby Hudson Valley. The meal was wonderfully put together, from the butter dish garnished with a fresh sage leaf (below) to the mouth-watering French cut cider braised chicken breast with roasted brussel sprouts. 

For More information on Indoor AgCon check out their website.

Thinking of hosting a conference or other event? Contact us for more information or check out more of our recent events:

Ooyala Forum Covers Top Video Trends

Ooyala, a leading innovator in premium video publishing, analytics and monetization, held two half-day forums, covering topics such as data and adtech trends, a customer spotlight with Business Insider, and product showcase and networking reception.

Ooyala's signage greeted visitors as they arrived for presentations in the HELEN MILLS Event Space.

In a session called 'The OTT Playbook: Success Factors for Video Services' (pictured below), Jim O'Neill, pricincipal analyst of Videomind, Jonathan Wilner, VP of Products and Strateg, and Ooyala partner, Vindicia, discussed how to continue to drive momentum for your video business in a quickly changing landscape. 

Check out the following links for more details on the days agendas (morning and afternoon).

About Ooyala: Ooyala, a Telstra subsidiary, is focused on providing advanced solutions to help video publishers apply big data analytics to deliver better, more personalized viewing experiences across all screens; build bigger, more engaged audiences; and drive more revenue with IP-delivered video. More here.

Looking to host your own tech event? Contact Us or check-out our event galleries.

Gorkana connects with Re/code at Helen Mills

We were very excited to host Gorkana at Helen Mills this month for an exclusive panel discussion with tech news site Re/code. The event was one in a series of exclusive media briefing events available to Gorkana customers and associated parties. 

The panel was comprised of some of Re/code's editorial team, including editor-in-chief Kenneth Li, managing editor Edmund Lee, and senior editors Jason Del Rey and Arik Hesseldahl. The panelists shared Re/code's launch story plus five ways to build a successful relationship with the news outlet. Some photos from the event are below:

PRE-EVENT SET-UP

A CAPTIVE AUDIENCE

THE PANELISTS

Interested in finding out more about Gorkana's media briefings? Check out event re-caps along with a schedule of upcoming events on their website here.

Looking to host a Tech or Other Event? Contact Us for more information about the HELEN MILLS Event Space & Theater.

Atlassian 2015 RoadTrip: NYC Stop at Helen Mills

Atlassian was at Helen Mills last week for one of the stops on its muti-national 2015 RoadTrip Tour.  Guests had the opportunity to mingle with product teams, executives, and fellow users for a great night of learning and networking.  Atlassian shared some of its newest product features and demonstrated how these features are helping teams work better together to get more done. Below are some photos from the evening.

THE GRAND ENTRANCE

PRODUCT GROUP DISCUSSIONS

THE PRESENTATION

THE MIXER

Interested in learning more about Atlassian's team collaboration tools? Check out their website here.

Looking to host a Tech or Other Event? Contact Us for more information about the HELEN MILLS Event Space & Theater.

Editorial Event: Wired Italia with The Society of Publication Designers

Join SPD next Wednesday, November 19th at the HELEN MILLS Theater for an event with David Moretti, the Creative Director of WIRED Italia. David will be talking about how he and his team come up with ideas and concepts for editorial and info-graphics design. You won’t want to miss it!

Doors will open at 6:30 PM and the presentation will start at 7:00 PM. For more information and tickets, please visit the event’s website here.

About SPD:

The Society of Publication Designers has been around since 1965 and its members consist of directors, designers, photo editors, editors and graphic professionals. It is the only organization that specifically addresses the visual concerns of print and online editorial professionals. For more information on SPD, their activities and volunteering opportunities, please click here.

Contact us for more information on the HELEN MILLS Theater for your next editorial event!

Master Class on Beacons & Geolocation Delves into Hot Tech Topics

On November 7, 2014, HELEN MILLS Event Space was home to The NYC Master Class on Beacons and Geolocation, presented by Gimbal, with supporting partner Application Developers Alliance. The day featured a number of speakers discussing the newest technologies and capabilities in the space, including founders and VPs from ShopAdvisor, Verve Mobile, Urban Airship, Spark Compass, and Control Group.

In addition to the talks, the event featured great branding in the form of exterior signage, standing banners, gobos, presentations, and of course swag items to take home.

About Gimbal: Gimbal, Inc. is connecting brands, venues, events and retailers with their customers in exciting new ways by providing leading-edge mobile technologies and solutions.  With advanced geofencing, the world's largest deployment of industry-leading Bluetooth Smart beacons, location-based engagement, analytics, unmatched security features and privacy controls, the Gimbal platform helps drive mobile app engagement and loyalty. Visit www.gimbal.com for more information. More Here.

About Application Developers Alliance: The Application Developers Alliance is a non-profit global membership organization that supports developers as creators, innovators, and entrepreneurs. We promote the continued growth of the industry and advocate on behalf of our members on public policy and industry issues. The Apps Alliance serves a growing membership of tens of thousands of developers and hundreds of companies including: mobile app publishers, platforms, wireless carriers, hardware manufacturers, ad networks, enterprise tools and service providers.

Looking to host a Tech or Other Event? Contact Us for more information about the HELEN MILLS Event Space & Theater.

2014 Women In Wine Leadership Symposium

This past week, HELEN MILLS hosted the 3rd annual Women in Wine Leadership Symposium. The day consisted of a networking breakfast, a keynote by Ruth Reichl (a food writer) and three panel discussions with leading ladies in their industries, all before lunch with a walk-around wine tasting.

This annual symposium is hosted by The Winebow Group, which is made up of national importer and distribution houses that offer comprehensive portfolios of fine wine and craft spirits from around the world. They represent some of the most established, family-owned properties in popular areas, as well as a new generation of winemakers and distillers who are dedicated to innovation and quality. To learn more about The Winebow Group, please click here.

Cornerstone Communications has produced Winebow’s annual symposium at HELEN MILLS for the past three years. They are a New York-based full service public relations and event management agency specializing in wine, food and luxury lifestyle clients. To learn more about Cornerstone Communications, please click here.

The first panel discussion in the HELEN MILLS Theater was about “Creating and Defining Work-Life Balance”. The speakers included Marianne Ruggiero from Optima Careers, Jordan Salcito from Momofuku, Cynthia Tom from Whole Foods and Kristen Wolfe Bieler from Beverage Media.

The second panel was in the HELEN MILLS Event Space, which was set-up in a classroom style setting with about 120 seats. It was a “Guided Tasting” of four different wines (one was a sparkling cider), with representatives from each of the wineries. The four wines included were Autumn’s Gold from Eve’s Cidery, Tokaji Furmint 2012, Vila Santa Reserva 2011 and Turriga Isola dei Nuraghi IGT 2010.

For the final panel, guests were brought back down to the Theater for a discussion on “Pathways and Strategies for Success”, while the Event Space was being transitioned for a walk-around tasting and lunch buffet. The last panel’s speakers included Cynthia Emrich for Catalyst, Shelley Lindgren from A16 and SPQR, Marika Vida-Arnold from the Ritz Carlton and Deborah Hansen from Taberna De Haro. All of the panel discussions were moderated by Madeline Triffon, a wine specialist and sommelier.

If you are planning an upcoming wine tasting event or a meeting, please contact us for more information about hosting your event at HELEN MILLS.

The Hub Live: A Magazine's Take On Brand Experience

With the recent festival hosted by the New Yorker, other magazines are seeing how it’s important to produce their own events to engage better with their clients and sponsors. The Hub Magazine hosted their 2nd annual Hub Live: The Brand Experience Symposium last week at the HELEN MILLS Event Space and Theater with two full days packed with great speakers. A few of the many speakers included Steve Battista from Under Armour, Tom Boyles from Disney Parks & Resorts, Simon Bradley from Virgin Atlantic, Lisa Macpherson from Hallmark and Mike Senackerib from Campbell’s Soup.

With an event targeted towards brand executives, you can bet that there was plenty of branding throughout the two days!

The branding started the moment guests arrived with a banner hanging outside and display posters with key speakers.

The lunch table linens added a nice touch for The Hub’s brand colors – yellow and blue. (Those are Tim Tams at the center of each table – desserts from Campbell’s.)

Campbell’s Soup provided soups, Goldfish and Tim Tams for the first day’s lunch.

Catapult sponsored the first night’s reception with a specialty cocktail.

They also branded the reception with a gobo of their logo projected onto the floors with a wall wash in the color of their brand.

The second day involved a break with some popcorn and light-up “snowballs” provided by Hallmark. Fun and timeless ideas for holiday gifting!

The final night included an awards presentation in the same space where guests enjoyed a buffet dinner and cocktails provided by CIBO.

Branding from CIBO included a gobo of their logo projected over the bar and branded “Cards Against Humanity” at each of the cocktail tables.

To find out more information on The Hub Live, please visit their website. We hope to see you at next year’s event!

For more information on hosting a meeting or conference at HELEN MILLS, please contact us.