The Hub Live: A Magazine's Take On Brand Experience

With the recent festival hosted by the New Yorker, other magazines are seeing how it’s important to produce their own events to engage better with their clients and sponsors. The Hub Magazine hosted their 2nd annual Hub Live: The Brand Experience Symposium last week at the HELEN MILLS Event Space and Theater with two full days packed with great speakers. A few of the many speakers included Steve Battista from Under Armour, Tom Boyles from Disney Parks & Resorts, Simon Bradley from Virgin Atlantic, Lisa Macpherson from Hallmark and Mike Senackerib from Campbell’s Soup.

With an event targeted towards brand executives, you can bet that there was plenty of branding throughout the two days!


The branding started the moment guests arrived with a banner hanging outside and display posters with key speakers.


The lunch table linens added a nice touch for The Hub’s brand colors – yellow and blue. (Those are Tim Tams at the center of each table – desserts from Campbell’s.)


Campbell’s Soup provided soups, Goldfish and Tim Tams for the first day’s lunch.


Catapult sponsored the first night’s reception with a specialty cocktail.


They also branded the reception with a gobo of their logo projected onto the floors with a wall wash in the color of their brand.


The second day involved a break with some popcorn and light-up “snowballs” provided by Hallmark. Fun and timeless ideas for holiday gifting!


The final night included an awards presentation in the same space where guests enjoyed a buffet dinner and cocktails provided by CIBO.


Branding from CIBO included a gobo of their logo projected over the bar and branded “Cards Against Humanity” at each of the cocktail tables.


To find out more information on The Hub Live, please visit their website. We hope to see you at next year’s event!

For more information on hosting a meeting or conference at HELEN MILLS, please contact us.